Vlogs as Digital Narratives of Psychological War: Unpacking Their Role in Fifth-Generation War in Pakistan

Abstract

This study explores the role of v-logs as potential channels for 5GW in Pakistan by analyzing their content and the economic sentiments they convey. In the modern digital era, v-logging platforms have become significant instruments for political and sociological influence, particularly within the framework of Fifth-generation War (5GW). Utilizing purposive sample for prominent political and ideological v-logs on platforms like YouTube and Facebook, this study employs qualitative content analysis and automated sentiment analysis to identify patterns of disinformation, and psychological manipulation. These contents emphasize manipulating public perception and conducting psychological operations without traditional military war. Additionally, this research highlights how v-loggers, often presenting as independent commentators, within broader information war networks, whether deliberately or unwittingly. The findings also reveal that many v-logs feature emotionally charged political rhetoric, conspiracy narratives, and framing. The v logging contents are potentially fostering societal division and undermining trust in state institutions. By examining the nexus of v-logging culture and hybrid information and communication war, this research contributes to the growing body of media studies literature in Pakistan on fifth-generation war as well as hybrid war. The study also emphasizes the critical need for enhanced digital media literacy through social media and robust policy frameworks to counter the effects of fifth-generation war tactics.