Minhal Rizwan, Ayesham Kanwal, and Shazia Ayyaz. “Marketization and Consumerism in Pakistani Higher Education: A Multimodal Discourse Analysis of Admission Brochures from Leading Lahore Universities”. Wah Academia Journal of Social Sciences, vol. 4, no. 1, June 2025, pp. 726-51, doi:10.63954/WAJSS.4.1.38.2025.