Jaweria Iqbal A., Hassaan Mahmood D., & Prof. Dr. Mahmood Ahmad Azhar. (2026). Artificial Intelligence in Sustainable Marketing: A Systematic Review of Consumer Engagement and Food Waste Reduction Strategies. Wah Academia Journal of Social Sciences, 5(1), 933–959. https://doi.org/10.63954/wajss.v5i1.494