Minhal Rizwan, Ayesham Kanwal and Shazia Ayyaz 2025. Marketization and Consumerism in Pakistani Higher Education: A Multimodal Discourse Analysis of Admission Brochures from Leading Lahore Universities. Wah Academia Journal of Social Sciences. 4, 1 (Jun. 2025), 726–751. DOI:https://doi.org/10.63954/WAJSS.4.1.38.2025.