Speaking Identity: Decoding the Sociocultural Power of Slang among Pakistani Youth

Authors

  • Arwa Zia University of Management and Technology, Lahore – Pakistan
  • Madya Asgher2 University of Management and Technology, Lahore – Pakistan
  • Roha Javed University of Management and Technology, Lahore – Pakistan

Keywords:

Qualitative research, Slang, Language, Socialization, Marker, Cultural identity

Abstract

The present empirical research aims to explore how young Pakistanis use slang as a signifier of socio-cultural status and identity markers in various social domains. Drawing on the theoretical concepts of Pierre Bourdieu, Erving Goffman and Mikhail Bakhtin, the study focuses on the ways in which both English and regional colloquial languages serve to mediate relationships in employed hierarchies and establish group membership. From the extensive study of slang in major cities such as Karachi Lahore and Peshawar as well as rural areas of the country, it became clear that the type of language used exemplifies the socio-cultural practices of their region. The study focuses on the use of slang in youth subcultures. The ability to use slang has been shown to provide members of the subculture with social currency and power, privilege, and identity within contemporary culture. This research also shows that the cultural aspect must be taken into account when discussing the meaning of slang. Contributing to expanding knowledge about youth culture in Pakistan, this research provides useful recommendations for teachers to design culturally sensitive curricula and for policymakers to implement language policies that respect multiculturalism and regionalism.

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Published

2024-12-15

How to Cite

Arwa Zia, Madya Asgher2, & Roha Javed. (2024). Speaking Identity: Decoding the Sociocultural Power of Slang among Pakistani Youth . Wah Academia Journal of Social Sciences, 3(2), 486–512. Retrieved from https://wahacademia.com/index.php/Journal/article/view/97