The impact of skin aesthetic appeal on human cognition and emotional responses: A Psychoanalytical Study of Skin Aesthetic Language Patterns

Abstract

The nature of human beings is that no one wants to die, no one wants to be poor and no one wants to be ugly. For the purpose skin aesthetic clinics are a new and promising solution to getting more people to transform them. Appearance becomes the vessel of enslaving body parts according to society’s norms of beauty. The illusion created and imposed by aesthetic clinics on which a human mind gets played to the extent of having various skin treatments. As a human mind we are attracted to that new treatment. The love to look younger, beautiful and get healthy skin. This study aims to explore the language which is used to attract the consumers and the effect of that language on human psychology. To fulfill this aim, the study has been conducted by using mix method study. For a quantitative analysis a survey has been conducted to analyze its impact on human behavior. The results show that the common appeals found in every aesthetic clinic promise are to get “treatments to enhance your appearance.” According to the results of survey conducted, the mentioned line has a significant impact on human psychology. As in results, 75% of women were attracted to get clinical treatments after reading aesthetic clinic claims. Thirty-two percent women got their treatments done, while 60% women felt more insecure about their looks. People being insecure get expensive skin treatments to meet others’ expectations. While for qualitative analysis six clinic profiles were studied and attractive key words were analyzed which trigger a human mind to get more such treatments. As per the promises of the clinic, it repairs damaged skin with problems like “acne, moles, skin laxity, wrinkles, etc.” These claims attract the man to get facial or aesthetic treatments to look younger, beautiful, and attractive. However, it leaves a sense of discomfort and insecurity about their new improvised looks.